The Jacket I Couldn’t Ignore: What It Taught Me About Taste, Timing & Audience
The Jacket that chose me
And a search that took two years.
Some weeks ago, I found myself doing something I’ve done many times before— scrolling through online fashion stores in search of the perfect jacket for spring.
This wasn’t a casual scroll. It had been a quiet, ongoing search for nearly two years. Which I kept telling myself— maybe, just maybe the jacket I want haven’t been designed yet.
I am what some people would call a picky buyer, but I prefer the term— A Curator. I don’t just buy based on trends. I wait for pieces that feel aligned. Pieces that speak to me not just visually, but emotionally. So generally, I would say… I do get attached to my clothes and love to wear them on repeat.
The Moment it Found Me
Having been on the hunt for the perfect spring jacket for two years. I finally found it.
A vibrant floral jacket that stopped me instantly. There was no hesitation, just recognition. But instead of rushing to buy it, I paused. Because I’ve been learning the art of conscious consumption.
The Questions That Ground Me
Before buying anything, I now ask myself:
Do I need this, or do I simply want it?
How does it fit into what I already own?
How many ways can I realistically wear it?
Does it align with my budget?
Then I wait.
If I’m still thinking about it the next day, I know it’s worth considering.
When Logic Meets Feeling
The next morning, the answer was clear. I wanted it.
But just before purchasing it, my husband walks in and naturally I ask for his opinion.
Being a minimalist, his immediate response was— Oh no. It’s too much. Too floral. Too loud.
And he wasn’t wrong. It was all that FOR HIM.
But as I looked at the jacket again, I realised something important:
What felt like ‘‘too much’’ to him….
felt just right to me.
The Beauty of Different Perspectives
That moment reminded me of something simple yet powerful:
We all experience the world differently.
What resonates with one person may not resonate with another, and that’s not a flaw. It’s what makes individuality so powerful.
What This Means for Brands & Creatives
From a consumer perspective, this translates into something important:
If your product isn’t selling, it doesn’t always mean it’s lacking value.
It might simply mean it hasn’t reached the right audience yet.
Sometimes people need time.
Sometimes they need repeat exposure.
And sometimes, they just need to feel something.
And for Artists…
As creatives, we often question our work.
Is it too bold?
Too different?
Too much?
But maybe the truth is:
It’s not too much.
It’s just not meant for everyone.
And that’s okay.
Because the right people?
They won’t question it.
They’ll recognise it.
Closing Thought
That jacket wasn’t just a purchase.
It was a reminder to trust my instincts,
To honour my individuality,
And to understand that resonance matters more than approval.
So here’s a question for you:
Have you ever loved something instantly… while someone else didn’t see it at all?
Image copyright: Faith Müller (Self-Portrait)
Shot on Leica Q3 43
Edited on Lightroom